Simpla Contabilidade

Accounting services involve technical subjects, widely different business needs and decisions that demand trust. The website had to organize all of that without making the experience bureaucratic or hard to follow.

The challenge was balancing three important sides of the brand:

• The experience of a traditional accounting firm
• The speed that technology makes possible
• Consultative, human service

Beyond introducing the company, the site had to guide different client profiles to the right service and offer quick paths to start a conversation with the team.

We developed a responsive institutional website on WordPress, using an exclusive theme created specifically for Simpla Contabilidade.

The information architecture was organized into one continuous flow, presenting positioning, history, plans, differentiators, reviews, content, offices and contact channels.

Instead of taking an off-the-shelf theme and bending the company to fit a generic layout, the entire interface was built around the project's identity and needs.

The visual direction combines deep blue, neutral tones, serif headings and more contemporary interface elements. That choice conveys solidity without making the communication feel overly traditional.

The top of the site uses rotating images, a straightforward message and two main paths: talk to a specialist or explore the services.

Plans are presented in comparable blocks, so visitors can grasp the differences between the solutions on offer. The company's differentiators, its experience in numbers and its published Google reviews reinforce credibility throughout the page.

The site was structured with several contact points spread across the page.

Visitors can start a conversation directly on WhatsApp, request a quote, book a diagnostic session or fill in the quote form.

We also built a floating button that keeps WhatsApp within reach throughout the visit, especially on mobile devices.

In the contact section, the site gathers information about both of the company's offices, phone, email, Instagram, location maps and a form.

The articles area was integrated with the WordPress publishing system.

That lets Simpla publish accounting and tax content from its own admin panel, without touching the site's code.

Beyond supporting the company's content strategy, this structure creates new pages that potential clients can find through search engines.

The project was implemented as a custom WordPress theme, developed by TP Webmaster.

The interface uses Tailwind CSS for the responsive layout, custom JavaScript for the interactions and Lucide Icons to keep the iconography visually consistent.

The JavaScript drives features such as:

• Animated mobile menu
• Image slider in the hero area
• Header changes on scroll
• Consent banner that records the choice in the browser
• Modals for the Privacy Policy and Terms of Service

Content images load lazily, while the hero images are preloaded to keep the transitions smooth.